Red Bee CreativeApple TV+ does “Originals” with a capital “O”“Originals” is fighting for its life as a meaningful premium stamp on streaming content.May 26, 2021May 26, 2021
Red Bee CreativeTrying to do the right thing - the importance of Apple TV+’s returning seriesLast week the BBC covered the story of a family whose teenage children contacted their birth family via social media, eventually severing…May 21, 2021May 21, 2021
Red Bee CreativeClients also have a responsibility for the mental health of their agenciesLast week Campaign published a passionate response by Tim Lindsay, chairman of D&AD, to its own recent articles about burnout and stress in…May 18, 2021May 18, 2021
Red Bee CreativeWhat’s in a name? The case for ‘TV’ ‘Channels’I asked my 5-year-old nephew what a TV channel was the other day.Apr 21, 2021Apr 21, 2021
Red Bee CreativeBAFTA Film Awards and the Key Art of ‘Accolade’ Trailers“Praiseworthy” takes on a whole new meaning if you look behind the winners and losers at last night’s BAFTAs, and their ferociously…Apr 12, 2021Apr 12, 2021
Red Bee CreativeReverse Evolution: The New Design Trend?Two years ago, we commissioned a piece of research asking 101 senior marketers from across a range of sectors how they felt their brands’…Mar 5, 2021Mar 5, 2021
Red Bee CreativeCOVID TV Transformation Stories Part 3: The Return of Campfire TVThis piece is based on original qualitative research conducted by a team at the University of Huddersfield, starting in mid-2019 and with…Mar 4, 2021Mar 4, 2021
Red Bee CreativeCOVID TV Transformation Stories Part 2: YouTube: From Distraction To EngagementThe study is based on original qualitative research conducted by a team at the University of Huddersfield, starting in mid-2019 and with a…Mar 4, 2021Mar 4, 2021
Red Bee CreativeCOVID TV Transformation Stories Part 1: Are PSBs Losing Their Heartland?One global pandemic later, in the summer of 2020, they had the opportunity to talk to the very same people again. In many cases, COVID-19…Mar 4, 2021Mar 4, 2021
Red Bee CreativeCALL OF DUTY: WORLD WAR II. AND THE NEW MARKETING FRONTLINEOn April 26th Call of Duty: WWII staged a live-streamed event in London, complete with hundreds of fans, star guests and huge social…May 15, 2017May 15, 2017