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Red Bee Creative
We are a global creative agency, delivering brand strategy, brand identity & marketing campaigns for clients. TV & media brand specialists.

“Originals” is fighting for its life as a meaningful premium stamp on streaming content.

I remember being genuinely peeved way back in 2018, seeing the BBC and Jed Mercurio’s Bodyguard newly anointed a “Netflix Original.” It felt like cheating. NRK’s Norwegian highschool drama sensation Skam became a “Netflix Original” in Italy and a “Movistar+ Original” in Spain.

It was great news that the Roku Channel had bought and given a new home to the shows created by the failed streamer Quibi, but not-so-great to see them re-branded “Roku Originals”.

And whilst Amazon Studios’ The Marvellous Mrs Maisel and Prime Video’s…


Last week the BBC covered the story of a family whose teenage children contacted their birth family via social media, eventually severing all ties with their adoptive parents and dropping out of school. As a mother just two years into the adoptive process, the news haunted me.

Parenting brings with it all sorts of fears - as well as hopes - for the future. But the adoptive parenting journey is a singular experience. And that’s why Apple TV+’s Trying is as important as it is funny.

Source: Apple TV+

Written by Andy Wolton, an adoptee himself, Trying is Apple TV+’s first British scripted…


Last week Campaign published a passionate response by Tim Lindsay, chairman of D&AD, to its own recent articles about burnout and stress in creative agencies. Tim’s central argument was simple and stark: adlanders work long hours because clients don’t pay their agencies enough money. He singled out, in particular, marketers who (in his words) “cave in to their procurement and finance directors…who, frankly, bully their agencies into submission”.

For agencies, he went on to say, “it’s very hard to resist…it’s easy to say, when taking on a client you know will be unprofitable, that ‘it’ll make a contribution to overheads/we…


I asked my 5-year-old nephew what a TV channel was the other day.

“It’s like Netflix” he informed me.

It struck a chord because the question of the relevance of the words ‘TV’ and ‘Channel’ has come up many times with clients over the years who wonder if their product naming conventions are holding them back, making them sound old-fashioned, pre-digital and irrelevant. …


“Praiseworthy” takes on a whole new meaning if you look behind the winners and losers at last night’s BAFTAs, and their ferociously hard-fought marketing campaigns.

A friend in publishing was discussing at the weekend the importance of a book jacket review nailing the perfect enticing note in as few words as possible. In this case they had hit the jackpot with Toby Litt describing debutant Isobel Wohl’s Cold New Climate as “a miracle in book form”.

For the last three months BAFTA voters have been in the eye of a marketing storm, as film producers and distributors, through pages of…


Two years ago, we commissioned a piece of research asking 101 senior marketers from across a range of sectors how they felt their brands’ visual identities were holding up in the “drive to digital.” At the time, 89% of marketing decision makers thought their brands faced a significant challenge establishing a distinctive identity in the digital age.

It didn’t surprise us. Along with many others in the design community, we’d been noticing the stripped-back, minimalist approach to design that had seen many brand logos take on a decidedly similar look.

Tech brands led the way with a clean sans serif typography style that other categories quickly adapted for their brand looks

While there’s nothing wrong with any of these logos or…


In this, our third and final Transformation Story, we will look at how COVID-19 has changed the value that many UK audiences now place upon television, with a daily dose of watching telly together proving hugely beneficial to the emotional and social wellbeing of them and their families.

This piece is based on original qualitative research conducted by a team at the University of Huddersfield, starting in mid-2019 and with a second stage amongst the same respondents a year later, in the middle of the summer 2020 lockdown.

The full report can be downloaded here.

The impact of media and…


This is the second part of our study into the ways in which COVID-19 has transformed TV viewing habits and the implications of these changes for our industry.

The study is based on original qualitative research conducted by a team at the University of Huddersfield, starting in mid-2019 and with a second stage amongst the same respondents a year later, in the middle of the summer 2020 lockdown.

The full report can be downloaded here.

In the first article we described how “Silver Streamers” are deserting public service broadcasters (PSBs) for SVoD. The second significant transformation suggested by the research…


Back in the summer of 2019, Red Bee Creative started a research collaboration with The University of Huddersfield. Renowned media academic Professor Catherine Johnson and her team conducted qualitative research as part of a study to understand real audience behaviour in the UK’s new TV ecology.

One global pandemic later, in the summer of 2020, they had the opportunity to talk to the very same people again. In many cases, COVID-19 had transformed their TV viewing habits and these changes have significant implications for our industry.

The full report can be downloaded here.

Three themes strike us as particularly worthy…


On April 26th Call of Duty: WWII staged a live-streamed event in London, complete with hundreds of fans, star guests and huge social coverage… to launch… a new trailer.

Next month I will be talking at the PromaxBDA conference in Los Angeles about the future of promos. Since first joining the industry in 1994, the shape and structure of television programme launch campaigns has remained remarkably consistent, perhaps bizarrely so given the upheaval the wider industry has been through in that time period. Perhaps astonishingly so given the fundamental changes in access to content through social and digital channels.

In…

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