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Red Bee Creative

Red Bee Creative

Apple TV+ does “Originals” with a capital “O”

“Originals” is fighting for its life as a meaningful premium stamp on streaming content.

5 min readMay 26, 2021

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Apple TV+ does “Originals” with a capital “O”

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Red Bee Creative

Trying to do the right thing - the importance of Apple TV+’s returning series

Last week the BBC covered the story of a family whose teenage children contacted their birth family via social media, eventually severing…

3 min readMay 21, 2021

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Trying to do the right thing - the importance of Apple TV+’s returning series

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Red Bee Creative

Clients also have a responsibility for the mental health of their agencies

Last week Campaign published a passionate response by Tim Lindsay, chairman of D&AD, to its own recent articles about burnout and stress in…

4 min readMay 18, 2021

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Red Bee Creative

What’s in a name? The case for ‘TV’ ‘Channels’

I asked my 5-year-old nephew what a TV channel was the other day.

3 min readApr 21, 2021

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What’s in a name? The case for ‘TV’ ‘Channels’

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Red Bee Creative

BAFTA Film Awards and the Key Art of ‘Accolade’ Trailers

“Praiseworthy” takes on a whole new meaning if you look behind the winners and losers at last night’s BAFTAs, and their ferociously…

2 min readApr 12, 2021

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BAFTA Film Awards and the Key Art of ‘Accolade’ Trailers

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Red Bee Creative

Reverse Evolution: The New Design Trend?

Two years ago, we commissioned a piece of research asking 101 senior marketers from across a range of sectors how they felt their brands’…

3 min readMar 5, 2021

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Reverse Evolution: The New Design Trend?

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Red Bee Creative

COVID TV Transformation Stories Part 3: The Return of Campfire TV

This piece is based on original qualitative research conducted by a team at the University of Huddersfield, starting in mid-2019 and with…

9 min readMar 4, 2021

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COVID TV Transformation Stories Part 3: The Return of Campfire TV

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Red Bee Creative

COVID TV Transformation Stories Part 2: YouTube: From Distraction To Engagement

The study is based on original qualitative research conducted by a team at the University of Huddersfield, starting in mid-2019 and with a…

9 min readMar 4, 2021

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COVID TV Transformation Stories Part 2: YouTube: From Distraction To Engagement

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Red Bee Creative

COVID TV Transformation Stories Part 1: Are PSBs Losing Their Heartland?

One global pandemic later, in the summer of 2020, they had the opportunity to talk to the very same people again. In many cases, COVID-19…

8 min readMar 4, 2021

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COVID TV Transformation Stories Part 1: Are PSBs Losing Their Heartland?

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Red Bee Creative

CALL OF DUTY: WORLD WAR II. AND THE NEW MARKETING FRONTLINE

On April 26th Call of Duty: WWII staged a live-streamed event in London, complete with hundreds of fans, star guests and huge social…

3 min readMay 15, 2017

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Red Bee Creative

Red Bee Creative

We are a global creative agency, delivering brand strategy, brand identity & marketing campaigns for clients. TV & media brand specialists.

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